How to write a job description that attracts the right candidates

A job ad that says everything and nothing attracts candidates who don't know what they're applying for. A good job description starts with clarity.

Start with the day-to-day

Describe what the person will really do on a normal day. Three to five concrete tasks are better than a list of fifteen generic responsibilities.

Separate the essential from the nice-to-have

State the real requirements: diploma, licence, competency cards, years of experience. Everything else is an asset, not a condition. Too many requirements rule out good candidates.

Talk about schedule and pay

Candidates want to know what to expect: shift, location, travel, salary range. These are often the first questions they ask themselves.

Explain what's interesting

Team, tools, opportunities for advancement, benefits. Stick to the facts: avoid empty phrases like “dynamic environment.”

Have a hands-on manager read it

The person who leads the team is best placed to say whether the description reflects reality.

Want to clarify your positions before hiring? Our HR consulting services can help.